Redundant... Now What? 3 Smart Ways Women Are Using Email to Start Over (and Get Paid)
- Bianca Blair
- Jul 13
- 3 min read
Redundancy can feel like the rug's been pulled from under you. One day you're working hard, meeting deadlines, giving your all—the next, you're being called into HR at 9:00 a.m. and by 17:00, your career as you know it has come to an end. If this is where you are right now, let me just say: I see you. And more importantly, this might just be your blessing in disguise.
I know this because I’ve been there. After 20 years in the media industry, climbing the creative ladder, producing for some of the biggest events on TV, I found myself out of a job in 2022. No warning. No roadmap. But I did have a choice: panic, or pivot.
I chose the pivot.
And I wasn’t alone. Since the pandemic, millions of women have re-evaluated their careers. In the U.S., over 2.5 million women left the workforce during the COVID-19 recession, with many still not returning to traditional jobs. In the UK, resignations peaked in 2022, with 442,000 people leaving roles in just one quarter—many of them women. But instead of going back to the same grind, many women chose something new. In 2022 alone, women accounted for nearly half of all new entrepreneurs in the U.S., and over 150,000 businesses were founded by all-female teams in the UK.
The message is clear: we’re not going back—we’re building forward.
And the tool that helped me rebuild from scratch and connect with a whole new audience? Kit (formerly ConvertKit). If you're wondering how women are using email to bounce back, build businesses, and thrive—this blog is for you.
1. They’re Using Email to Build Real Community (Not Just Followers)
When I first launched Pause Collection, it was just a humble candle hobby. But after my redundancy, I needed it to become more than that. I needed it to support me—and speak to women who, like me, were craving a softer life with more freedom and purpose.
Enter: email marketing.
With Kit, I was able to:
Create opt-in forms to offer free guides and build trust
Segment my list so I could speak directly to women interested in wellness, side hustles, or digital products
Send weekly notes that actually reached people (not buried by an Instagram algorithm)
The best part? My readers reply. They open my emails. They click. I’m building a real community—not just chasing likes.
And here’s the flex: email marketing has an average return of $36–$42 for every $1 spent. It outperforms every other digital marketing channel, including social media.
2. They’re Monetising Their Skills With Ease (No Tech Stress Required)
Let’s be honest. When you’re starting over, the last thing you want is to learn a complicated platform that feels like coding a spaceship.
Thankfully, Kit is super beginner-friendly. Even if you're not "techy," you can:
Set up a beautiful email newsletter in minutes
Sell digital products directly through your emails
Use automation to create welcome sequences that work while you sleep
If you’re a writer, coach, designer, or creative with a story to tell or service to offer—Kit turns your email list into an income stream.
Bonus: They have a free plan that allows up to 10,000 subscribers and includes unlimited emails, one visual automation, and one sequence—perfect for starting out.
3. They’re Reclaiming Their Time, Voice & Power
Here’s what no one tells you about redundancy: it can be the most freeing experience of your life. But only if you take that leap.
By focusing on email marketing instead of trying to "go viral," women are reclaiming their time. They’re:
Spending more time with family
Choosing passion projects over people-pleasing
Creating income without chasing the next algorithm trend
For me, Kit was more than just a tool—it was a lifeline. It gave me a platform that I own, and helped me reconnect with what truly matters: impact, rest, and creativity.
And in today’s world, where platforms change overnight and algorithms fluctuate daily, owning your audience matters more than ever.
Why I Recommend Kit (and You Should Too)
If you're in a season of change—whether it’s redundancy, burnout, or just wanting more from life—this is your sign.
With Kit, you can:
Grow your email list from 0–5,000 (without ever posting a reel)
Automate your marketing while you do school runs or rest
Turn your knowledge, story, or hobby into income
You don’t need 10k followers. You just need to get started.
✨ Click here to try Kit for free and start your next chapter ✨ — because if you're going to bet on anyone, bet on yourself.
One More Thing......
To the woman who’s reading this while in-between jobs, doubting herself, or wondering if there’s something more out there: I promise you, there is.
This isn’t the end. It’s the beginning of something powerful. And your email list? That’s your first step.
You’ve got this.
Love,Bianca
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